In my view, “marketing activities” sit above digital marketing as a broader concept, and above that lie the “management strategy” and “business strategy” of a company.
In today’s environment, where digital marketing has become increasingly important, it is essential for specialists to understand the essence of management and business, and to execute digital marketing in alignment with the company’s strategic goals. However, due to various factors, the methods often take priority over the purpose, leading to situations where people lose sight of why certain initiatives are being implemented.
The name iYaku comes from the “i” in IT and the Japanese word iyaku (意訳), meaning “interpretation” or “translation of meaning.”
As “IT interpreters,” we at iYaku aim to connect the intentions of business owners with the goals of marketing managers, understanding the perspectives of all stakeholders and contributing to the growth of our clients’ businesses.
Career History
2006 – Joined Intelligence Office Co., Ltd. (official Recruit Co., Ltd. agency)
Worked as a Recruiting Planner, supporting the hiring activities of over 5,000 companies. Learned the foundations of professional and personal development.
2013 – Joined AUN Thai Laboratories
Over four and a half years, supported the promotions of more than 50 Japanese companies.
2015 – Transferred to AUN Hong Kong Marketing Co., Ltd.
Served as Head of Office, overseeing sales and all aspects of branch operations.
2017 – Established AUN Vietnam Co., Ltd.
Served as Managing Director of both Hong Kong and Vietnam offices, supporting promotional activities for over 200 companies.
• Conducted seminars on digital marketing hosted by the AUN Group, as well as lectures for organizations such as the Hong Kong E-Commerce Association.
September 2021 – Founded iYaku Partners Co., Ltd.
Expertise & Focus Areas
Digital Marketing Strategy aligned with corporate management goals
Bridging communication between executives and marketing teams
International marketing for Japanese companies in Asia
