AIO (AI Optimization) / LLMO Measures

These measures aim to position your company as a top choice for users during conversations with chatbots, AI modes, or other chat functions within AI tools.


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How Search Behavior Is Changing with AI

Before

🔍 Keywords 🖱️ Clicking 📝 Multiple Results

➡️ Traditional Search

Keyword-based

VS

Now

💬 Conversation 🎙️ Voice 🤖 AI Answers

💬AI search

Conversation based

　　

The growth of chat-based AI tools and AI features in many existing tools will allow users to get answers to their questions easily, through conversation and multiple types of media.

How Search Works Today

Before

🔍

Search Engine Results

➡️

Now

🔍

1. Search Engine Results

🤖

2. AI Mode

💬

3. AI Chat Tools

In traditional SEO, most users trusted organic search results and clicked on them frequently.

Nowadays, with the rise of AI tools, more users are finding answers without visiting websites or obtaining responses directly through conversational AI. This shift in search behavior requires strategies that adapt to the changing search landscape.

What is AIO (AI Optimization)?

📌 Definition and Purpose

AIO (AI Optimization) is a new digital marketing strategy built on traditional SEO (Search Engine Optimization), aimed at ensuring that a company’s information is recognized and cited as a reliable source by evolving generative AI and AI search features (such as SGE).

🎯 Goal

The goal is to be recognized by AI as a “trustworthy source” and selected as a reference in AI-generated answers. This goes beyond conventional ranking strategies, focusing on optimizing the company’s entity itself.

Key Differences Between SEO and AIO

Item SEO (Traditional) AIO (Next-Generation)
Main Goals To gain organic search rankings. To be cited as an AI information source.
Targets for Optimization Queries (search terms) Entities (things or concepts)
KPI Search rankings and traffic AI citation rate

4 Purposes and Benefits of Being Selected by AI

1
Maximize AI Citation Rate

In AI searches, make your company recognized as a trusted information source and dramatically increase your AI citation rate.

2
Ensure Brand Exposure

Ensure your brand information appears in the “new prime locations” such as AI snapshots and other AI search results.

3
Multimodal Engagement

Build customer touchpoints using multimodal information, including not only text but also images and videos used by AI.

4
Competitive Advantage

Quickly implement strategies aligned with AI-era competition principles to gain a strong advantage over competitors.

Maximizing Touchpoints × Leveraging LLMs: Communication Strategy in the AI Era

Maximizing Touchpoints × Leveraging LLMs (AI-Era Communication Design)

メディア横断設計
Cross-Media Strategy Design (Blogs / Social Media / Q&A Platforms / External Media, etc.)
多フォーマット対応
Multi-Format & Multi-Language Support (Video / Audio / Structured Data)
  • Cross-Media Strategy (Blogs / Social Media / Q&A Platforms / External Media, etc.)
  • Multi-Format & Multi-Language Support (Video / Audio / Structured Data)
  • AI-Optimized Content (FAQ Format / Conversational UI Optimization)

Integrated Content & Technology Strategy (Traditional SEO + Next-Generation Adaptation)

AI向け発信
AI-Optimized Content (FAQ Format / Conversational UI Optimization)
コンテンツと技術の統合戦略
Integrated Content & Technology Strategy (Traditional SEO + Next-Generation Adaptation)
  • Entity-Based Keyword Strategy (Optimized for LLM Understanding)
  • Technical SEO (Structured Data / Core Web Vitals, etc.)
  • E-E-A-T Enhancement (Expertise, Experience, Authoritativeness, Trustworthiness)
  • PR & Brand Strategy (Media Exposure / Mentions / Increase in Branded Searches)

Existing SEO Assets

既存SEO資産（土台）
Existing SEO Assets
  • Past Search Traffic Performance (Google Evaluation)
  • Backlinks / Citations / Topical Authority
  • Existing User Base

AIO Execution Process: 3 Phases and 6 Steps

AIO measures consist of three phases: "Strategy Planning," "Execution," and "Evaluation & Expansion.“

Phase I: Strategy Planning

1

Diagnosis & Analysis

Identify weaknesses in AI exposure and clarify AIO direction by comparing with existing SEO issues.

2

Entity Design & Keyword Clustering

Systematize concepts and keywords to design contexts that are easily recommended by AI.

3

Strategy Planning

Plan multimodal content and exposure strategies across multiple media.

Phase II: Execution

4

Execution

Rewrite content using FAQs, design schema markup, and distribute content across multiple media.

Phase III: Evaluation & Expansion

5

Evaluation & Review

Monitor KPIs (SEO + AIO) and AI citation rate, and optimize performance.

6

Improvement & Expansion

Make improvements and expand areas based on evaluation results to increase exposure as an AI-recommended candidate.

Core Strategy: Details of Entity Design and Optimization

Concept-Based Design

Redesign the company’s core strengths, products, and services as “entities (concepts)” that AI can easily understand.

Key Mapping & Scoring

Identify entities involved in AI response exposure and match them with internal and external data for scoring.

Structured Data & Schema Integration

Optimize entity information as structured data (Schema Markup) to improve AI understanding accuracy.

KPIs and expected results

AI Citation Rate

Measure and improve the percentage of your content cited in AI search results, quantifying your brand’s trustworthiness in AI.

Brand-Related Impressions/Clicks

Directly measure traffic and awareness from AI snapshots and SGE, linking them to tangible business outcomes.

Entity Recognition Score

Evaluate a unique score that shows how accurately and reliably AI search engines recognize your entities.

Expected Final Outcomes

  • Increase the future value of digital assets in the AI era.
  • Gain an early advantage in the AI search market ahead of competitors.
  • Improve the performance of traditional SEO measures and create synergistic effects.
  • Adapt to new customer journeys via AI.

AIO Service Pricing & Value

Start from 1,000USD per month

*Pricing varies based on scope and requirements

Price Factors

  • Number of entities & keywords
  • Channels to optimize
  • Content format requirements
  • Number of backlinks / PR …
Scope of Work

Entity Research & Strategy

Define core & sub-entities
Build keyword clusters

SEO Tech Foundation

Technical SEO implementation
Schema & E-E-A-T setup

AIO Execution

Multi-modal, multi-channel content
Authority & backlink building

Monitoring & Reporting

SEO + AIO performance reporting

AIO Service Workflow

1
Keyword & Entity Mapping
2
Finalize SEO Keywords & Entity Map
3
Monthly Document
4
iYaku Modification
5
Monthly report

Ready to start your digital strategy in the AI era?

AIO is not just an extension of traditional SEO. To establish new competitive advantages, iYaku Partners’ expert team will provide clear and easy-to-understand support.

Contact us