SEO Solutions
When searching with a search engine like Google We support to have your website displayed at the top. We shall consider at whether the keywords that show up at the top leading to increased sales and building your brand.
How is the order determined?
In search engines like Google, robots called crawlers will constantly move across web pages around the world to collect information.
When evaluating an order, the crawler will base on a "order constitutive metrics" called a signal.
シグナルに沿ったサイBy configuring the site according to the signal, the page can be displayed in a higher order.
In addition, this signal has hundreds of large and small indicators, and its importance will vary.
At iYaku, we are taking solutions with this signal as the 7 main components.
1Crawlability
This is a measure to make it easier for crawlers to navigate the site. Specifically including URL structure, subdirectory structure, internal links, paths, etc. The most common situation is when creating a website but the design is not suitable for SEO solutions and even when implementing the SEO has no effect. In that case, we will be forced to refuse or re-create.
2Authoritative and expertise of the content
This is a document on how easily content is displayed in a higher rank by the KW (keyword) measure. Word count, content design & angle, expertise, etc. are included here.
Depending on the situation, we will not only modify the content, but also add blog functionality and perform medium-scale modifications of the Website to improve the content.
3Page Speed
It is often said that 1 second delay in page load speeds increases up to 20% of bounce rates. Loading speed directly affects user satisfaction. This can be potentially covered by technical support, and the website content can be expected to be cost effective. In addition, CoreWebVital - display deviation due to the reaction time after clicking and loading the page, updated in 2021, also corresponds to this.
4Tags
Tag design is not just limited to the behind the scenes of website creation, many tags are displayed to the user as well.
The optimization design of these tags along with KW (keyword) is the most basic measure.
Typical tags include "Meta Tag", "H Tag", "Alt Tag", and "Title Tag".
5Keyword Match
We will try to determine how KW (keyword) should be set to make it easiest to evaluate ordinal. This is a metric to measure the rate of occurrence of KW in a web page.
After figuring out the site's structure whether to be made to represent the correct KW, and based on each case we'll look for replaceable KW (keyword).
6Back link
This is a metric of how well your company is rated by external websites. Currently, the "quality" of the link source received is considered important, not the quantity of the link. After designing the site for easy external review, we take high-quality measures to prevent overriding links.
7Other
Includes simple but important measures like security solution, mobile support, SNS, etc.
1Crawlability
This is a measure to make it easier for crawlers to navigate the site. Specifically including URL structure, subdirectory structure, internal links, paths, etc. The most common situation is when creating a website but the design is not suitable for SEO solutions and even when implementing the SEO has no effect. In that case, we will be forced to refuse or re-create.
2Authoritative and expertise of the content
This is a document on how easily content is displayed in a higher rank by the KW (keyword) measure. Word count, content design & angle, expertise, etc. are included here. Depending on the situation, we will not only modify the content, but also add blog functionality and perform medium-scale modifications of the Website to improve the content.
3Page Speed
It is often said that 1 second delay in page load speeds increases up to 20% of bounce rates. Loading speed directly affects user satisfaction. This can be potentially covered by technical support, and the website content can be expected to be cost effective. In addition, CoreWebVital - display deviation due to the reaction time after clicking and loading the page, updated in 2021, also corresponds to this.
4Tags
Tag design is not just limited to the behind the scenes of website creation, many tags are displayed to the user as well. The optimization design of these tags along with KW (keyword) is the most basic measure. Typical tags include "Meta Tag", "H Tag", "Alt Tag", and "Title Tag".
5Keyword Match
We will try to determine how KW (keyword) should be set to make it easiest to evaluate ordinal. This is a metric to measure the rate of occurrence of KW in a web page. After figuring out the site's structure whether to be made to represent the correct KW, and based on each case we'll look for replaceable KW (keyword).
6Back link
This is a metric of how well your company is rated by external websites. Currently, the "quality" of the link source received is considered important, not the quantity of the link. After designing the site for easy external review, we take high-quality measures to prevent overriding links.
7Other
Includes simple but important measures like security solution, mobile support, SNS, etc.
Image of evaluate search rank
Example:In the case of the keyword "SEO"
Iyaku's analysis method
> swipe
At iYaku, with 10 years of SEO experience and many analytical tools,
We will compare and analyze your website and competing sites to devise improvement plans.
Features of iYaku's SEO solution
We take appropriate measures for each search engine
The content (algorithm) used as a metric varies depending on the search engine.
For example, in the case of Google, on the mission of "arranging and managing the information around the world so that people can access and use that information." We will prioritize the quality of the content (To be suitable or not when someone searching for your website) Recommendations from the Naver blog are very important to Naver, and there are search engines like Baidu that use the ability to update information and install physical servers in China as metrics.
We will make a decision from the search engine after discussing your goals and business situation.
We take appropriate measures in each country
As mentioned above, there are differences in the metrics depending on the search engine.
In addition, the query (search results) may change depending on the location of the user.
Example:Searching for "recent restaurants" etc.
However, the indicators (signals) do not vary from country to country.
One of the points to consider when dealing with SEO abroad is that user habits are different between each country.
For example, in Vietnam, it is necessary to think of a measure based on accented sentences.
In Hong Kong, we will need to a combination of Cantonese and Chinese
In Japan and the US, due to the high level of information search, searches should contains detailed keywords combined in 3 or 4 languages
At iYaku, we take measures based on the business customs of each country.
We also support YouTube search algorithms
YouTube has its own search algorithm. We'll make analytic recommendations just like other search engines such as video quality, engagement, post frequency, Tag optimization, and more.
Focus on quality content
Google has been using the word EAT for several years now.
This is an acronym for the three words Expertise, Authoritativeness and Trustworthiness.
Years ago, when SEO was not taken seriously, people could improve SEO rankings by measures such as overriding links, tag editing, content matching, etc.
Nowadays, the users will focus on the expertise, necessity, and reliability of your business content.
In addition, is the information converted into content based on the above conditions and displayed on the website?
The importance of content is growing dramatically.
iYaku considers content the most important in SEO and we will conduct content analysis and recommendations.
How to choose a solution keyword?
STEP
1
We will gain a discussion about your website, goals and business content to find out the keywords that users are likely to search from both implicit and explicit.
STEP
2
Performs a multiplicative combination of possible groups of keywords and expands to tens of thousands or hundreds of thousands of search terms
STEP
3
Find out how many times a month all keywords are searched.
STEP
4
Among the above keywords, we will recommend keywords with certain search volume (high demand keywords) and keywords that lead to your application and branding.
STEP
1
We will gain a discussion about your website, goals and business content to find out the keywords that users are likely to search from both implicit and explicit.
STEP
2
Performs a multiplicative combination of possible groups of keywords and expands to tens of thousands or hundreds of thousands of search terms
STEP
3
Find out how many times a month all keywords are searched.
STEP
4
Among the above keywords, we will recommend keywords with certain search volume (high demand keywords) and keywords that lead to your application and branding.
Price and duration
Basic fee
5keyword
500USD/month
10keyword
800USD/month
Options
1 per keyword
100USD/month
Contract term
At least
6 months 〜1 year
Due to the essence of the product, SEO is not a product that archieve short-term results due to sudden changes.
We need to take measures, review the search engine results, expand the sections that have good results, and fix the areas that need improvement.
It will take a certain amount of time to transfer the PDCA.
Contact us